A new campaign, promoting tourism to Tel Aviv-Yafo, was recently launched in the U.S. Airing on major networks in large urban centers (New York, Miami, Chicago, Los Angeles), the commercial invites American tourists to visit Tel Aviv-Yafo during its Centennial Year. The commercial is one of many initiatives of the Israel Ministry of Tourism to promote Tel Aviv-Yafo, including highlighting the city in international tourism fairs, hosting foreign journalists in the city during major events, and participating in the Tel Aviv Beach initiative in several cities around the world.